I sketched out different ideas for website and mobile sections in order to validate the best composition for each pages.
This is how the early stage of wire framing was done. Information architecture and layouts are my priorities.
First section of homepage is a slider that function as notifications/ updates from the restaurant such as: Temporarily closed, change of hours, etc.
Scrolling down is the introduction the restaurant. After that is a peek of the menu/ best sellers.
Every sections must include a call to action that eventually lead costumer to a hotline order online link.
RESULTS & IMPACT
The website helped the business to engage more customers as well as promote its delicious fusion cuisine.
Here are the data of the first 3 months that was properly analyzed.
Although the website was launched in May 2021. My design process has not stopped since design is an iterative process.
I collected a lot of useful data thanks to third party tools such as Hotjar and Google analytics which were implemented on the website.
I studied the recordings, heat maps, behaviors flows, site analytics and other useful metrics to improve the user experience.